Link to Accessible Catalogue
 

The importance of business location

For your small, medium or corporate size business it has become increasingly important over the years to act locally and think globally.  However, what can be lost in the big picture is the importance of your actual location.  John Quelch and Katherine Jocz's recently released All business is local: why place matters more than ever in a global, virtual world is a must read to help you identify and endorse the two most important aspects of your business market.  First, they will help you understand the importance of global marketing.  Second, they will explain how creating a strong sense of place and local sensitivity can add competitive value to your global market.  As business borders are virtually disappearing you owe it to yourself, and your business, to give yourself the competitive edge.